Farmer's Journal
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Harvest Box for April 26-28th
Week #17
LPO Spinach
LPO Lettuce
LPO Arugula
Bunch Broccolette
Cherry Tomatoes
Carrots
Minneola Tangerines
Kiwis
Green Onions
1 lb Strawberries
LPO Fruit Box Option
Extra CA Strawberries
Grapefruit
Oranges
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Quick Thoughts
What a wild ride this week has been thus far. And probably not slowing down all that much. Oh well, at least it is not boring.
So here is the deal folks. If you have not seen it yet this morning, all of our new stuff is up on the web sites. Phew! Here is a quick reminder of what you will see.
Home Delivery will now be directed to the new site. Any current home delivery member has had their information transfered to the new system. To access, use your email as your user name and current LPO password as your new password. If you are not currently getting home delivery and want to switch over to the new free delivery, you will have to set up a new account on the delivery site.Please email Becca@nmorganics.com to get your credit switched to the new system.
In sum, this next week (April 26th) will be the last of home deliveries on our current system. May 3rd will be the first of the new site.Also, if you are not home delivery, this will not affect your account one bit. Cannot stress that enough, this is only for home delivery folks!
LPO Delivery Follow Up
So after the longest newsletter that I have written since we started LPO, it
is no surprise that we have some questions looming still. I will try to address
several of them that I got last week.
First off, and probably most importantly. This new change into the LPO Delivery
only affects our current home delivery folks. If you are not getting home delivery
now, then this will not change your account nor how/when/where you pick up your
produce. This will only affect our home delivery members.
Secondly, I got overly anxious last week and thought that we would have the web
site launched last week, well...last week has become this week and should see
it soon. I will send out a mass email letting people know when it is up.
Thirdly, Santa Fe home delivery. We got a lot of home delivery requests from
our members in Santa Fe. And as some of you probably remember, we use to offer
home delivery in SF. What happened was that we got way too spread out for our
drivers and we ended up driving too much and not delivering enough to make it
work out financially for LPO. We are, however, always looking for better ways
to serve our members/community.
If we were to tackle this venture again it would have to be limited within the
Santa Fe city limits. If you are interested in this potential service, shoot
me an email and we can see how many people we would be able to launch this with.
Also, there were some questions about the products that will be available on
the new site. Here’s what I would have to say in a nutshell. We are going to
start with a lot of staples—milk, yogurt, fruits, veggies, breads, meats, cheeses,
salsa, honey, coffee and jams. To name some of them.
But after that point of a solid amount of staples, then we are going to let you
guys decide what you want on your shopping cart. If people want pinto beans,
then we’ll find them. If people want Norwegian lutefisk, then we’ll find that
too. Well, maybe not lutefisk. Not sure it is even legal.
You get my point though. Let us know what we can source to make it easier for
you guys to eat well while still being insanely convenient.
Then there were questions about where we would source these products. A great
question. To answer that I must first start by saying that one of the best aspects
of my job is that I get to eat really well. I get to meet and try the best foods
coming out of NM. It is an amazing perk. I cherish it and want to share it with
you guys too.
So when we set out to build this online grocery delivery service, we were not
envisioning something like Amazon.com. I envisioned an online place where members
could come into my pantry and go shopping. And that is what we got.
We will not flood you with choices of 30 different types of mustards. We find
things that we like, and then offer them to you. Naturally produced artisan foods
in a simple layout. Easy.
In addition, as I mentioned before, this online market highlights the best of
NM. We will source everything possible from NM. So the pasta will be from NM
and not brought in from outside the enchanted state. But still, there are things
like avocados and bananas that everyone knows we cannot produce here but people
really like. Those items will be in the market. But we will always try to promote
NM first if we have an option.
The last point people were interested in was how the prices would compare to
those seen at the store. This is an easy answer, Better! You have no idea how
much money goes into the overhead of a grocery store. It is nothing short of
tragic. Stores in prime real estate locations with high rent, manual checkers,
fancy display structures, inefficient refrigerated produce shelves. All of those
things can go away when you shop online and so too does a huge mass of overhead.
The stores do not pay for those expenses. You and I do in every product that
we buy. You are going to see prices drop and convenience go through the roof.
More to come…..
Have a good week, Farmer Monte
Recipes
LPO Spinach with Strawberry Vinaigrette
Ingredients:
1 cup olive oil
1/2 pint fresh strawberries, halved
2 tablespns balsamic vinegar
1/2 teaspoon salt
1/4 teaspoon ground pepper
1/4 teaspoon white sugar
In a blender, mix all ingredients until smooth. Drizzle over spinach.
Add pecans or blue cheese crumbles if you are feeling up to it.